Ofogh Koorosh Chain Stores
Introduction
Ofogh Koorosh chain stores, aiming to provide the welfare of Iranian families and developing the Iranian products’ market, has become operational since 2009. Ofogh Koorosh chain stores have been established with the purpose of completing GIG’s value chain and to provide FMCG products through retail. This company tries to provide our compatriots with high quality products at a reasonable price and therefore it can carry out its slogan: “Iranians deserve the best”.
In 2013, the business model of Ofogh Koorosh chain stores was revised and its management was redesigned based on discount store systems. The basis of discount stores’ function is maximum reduction of costs via elimination of unnecessary costs such as advertising, merchandising, elimination of luxury products, elimination of intermediaries and therefore keeping the prices low, permanently.